Bangkok: Wednesday 22 January 2025

Hey, Hotel Commercial Experts!

The travel landscape is shifting, and the new compass points firmly towards sustainability. It's no longer a niche preference; it's a mainstream expectation. According to Booking(.)com's 2024 report, a staggering 81% of global travellers actively seek eco-friendly accommodation. This isn't just a feel-good trend; it's a powerful market driver.

 

For hotels, this means that doing good translates into doing well. But it's not enough to simply be sustainable; you need to effectively market it. I'm not talking about greenwashing. Transparency is key. Authentically showcase your initiatives – whether you're running on solar power, actively reducing plastic, or sourcing local organic produce. Your website, social media, and even email campaigns should highlight these commitments. This approach resonates with the modern traveller who values ethical choices.

 

And remember, data is your best friend. Setting clear KPIs and using tools like Google Analytics or your PMS's reporting will provide a roadmap. If a campaign isn’t hitting the mark, don’t be afraid to adjust! The ability to analyse performance and pivot quickly is essential for staying ahead of the curve. Embrace sustainable marketing, track your progress, and watch your bookings grow.

It's not just about attracting the eco-conscious guest; it’s about building a sustainable future for our industry. Are you ready to ride the green wave? Let's discuss!

Author: Nazmus Shaine Sakib

#HotelMarketing #SustainableTourism #EcoFriendlyTravel #GreenHospitality #TravelIndustryTrends