Bangkok: Wednesday 18 February 2025

Songkran is just around the corner! That means water fights, joyous crowds, and of course... fully booked hotels!

Did you know that during Songkran 2024, the average booking value surged by 30%? 🎉 For hoteliers, this isn’t just a festive season—it’s a golden opportunity to capture more revenue and delight your guests.

To stand out during this high-demand period, your commercial team needs more than just regular operations. Here’s how to maximize bookings and create unforgettable Songkran experiences:

✅ Create Exclusive Songkran Packages: Offer themed stays with water fights, Thai New Year rituals, and cultural excursions. Promote early and drive that booking momentum!

🤖 AI-Powered Personalization: Use guest data to offer tailored experiences, like room upgrades or Songkran-themed surprises.

🌟 Engaging Social Media Challenges: Build excitement with contests like “Best Water Fight Video,” rewarding participants with discounts or free stays.

🕑 Flash Sales with Countdown Timers: Create urgency with timed promotions to boost early bookings.

💳 Seamless Online Booking: Make it easy with a mobile-friendly engine, clear package details, and instant confirmation.

This Songkran, make your hotel the top choice and watch your revenue splash up!

Author: Nazmus Shaine Sakib

#Songkran2025 #HotelRevenue #TravelTrends #HospitalityMarketing #HotelSales